The Fractional Commercial Director for brands diversifying beyond D2C

Colin Porter

Former CEO, Joules

"You want Richard in the room."

"Richard is that rare blend: commercially fluent across brand, sales and finance, with a deep grasp of how the economics work across channels. As CEO at Joules I was his mentor when he was growing the brand Rampant Sporting as MD, and I saw first-hand how he steers a complex, multi-channel brand with clarity. If you need a steady, commercially minded hand to drive your B2B growth, you want Richard in the room."

George Bailey

Co-Founder, Coral Eyewear

"Created an effective go-to-market plan."

"Richard joined the team in order to assess Coral's sales channels and identify new opportunities for growth. Within a few months Richard helped create an effective go to market plan, then he utilised his extensive contacts across retail to open entirely new, repeat-revenue, sales channels and built partnerships spanning sport, licensed brands and high-street retail."

Tricia Cusden

Founder, Look Fabulous Forever

"A fantastic resource."

"Richard worked with us at a critical juncture for our business. We needed to take a more strategic approach to ensure that we continued to be successful. Richard facilitated the process whereby we explored all elements of the business and then set realistic but demanding targets. One of the best decisions we made at Richard's suggestion was to seek extra investment and form a Super Advisory Board which has been a fantastic resource."

David Ramirez

CEO & Co-Founder, Venture Blue

"Practical, direct, and genuinely invested."

"Richard came in as fractional commercial support across two of our businesses - a health and beauty distribution company and a suncare e-commerce retailer. Both needed refocusing and fresh energy. He quickly identified the commercial priorities, restructured how we thought about our channels, and gave us a clear path forward. Practical, direct, and genuinely invested in the outcome."