How to work with me

Three ways in, depending on where your brand is and what you need. Most founders start with the free assessment and work up from there.

FREE · 12 QUESTIONS

Channel Readiness Assessment

Not sure where to start? Find out which channel your brand is most ready for.


  • Personalised 8-channel readiness score
  • Your top opportunity and biggest risk
  • Three actions for the next 90 days
  • Instant - no waiting, no spam

5 minutes · Instant report · No credit card

Take the assessment

FIXED-FEE · ~6 WEEKS

Channel Launch Blueprint

For founders ready to launch a specific channel - with the commercial plan to back it up.


  • Channel P&L model (built in Vantage)
  • Pricing and margin analysis (Compass)
  • Competitor and market intelligence
  • 12-month launch roadmap

6-week sprint · AI-accelerated · Workspace handover

Book a scoping call

ONGOING PARTNERSHIP · 4-6 DAYS / MONTH

Fractional Commercial Direction

Embedded commercial leadership for D2C brands building a multi-channel future.


  • Board-level commercial leadership
  • Channel strategy and execution
  • Buyer and partner relationships
  • Shared-success fee model

Retainer · 2-4 concurrent clients · We grow together

Book a discovery call
AssessmentBlueprintFractional

Most founders start with the free assessment and work up as commitment grows.

I also take on a small number of 1:1 mentoring relationships each year, by referral or after a conversation. If that's what you're looking for, here's how I work →

What I bring to every engagement

Across the Blueprint and Fractional engagements, you get my own commercial leadership plus access to a vetted specialist network when you need it.

B2B Wholesale

Trade account setup, buyer introductions, sell-in strategy

Shows & Events

Event selection, stand design, sales team management

Retail & Pop-ups

Store strategy, concessions, visual merchandising

International

Market entry, distribution partners, regulatory navigation

Licensing

Deal structuring, partner identification, brand protection

Concessions

Department store placement, margin modelling, stock management

Third-Party Marketplaces

Amazon, Zalando, Debenhams and 100's more

Social Commerce

TikTok Shop, Instagram Shopping, live selling strategy

Not sure where to start?

Take the free assessment first - most founders find it answers the question. If you already know what you need, book a call directly.